Attention Integrators and Resellers

Attention Integrators and Resellers:   

  • Are you offering FreePBX as a Hosted application/Cloud Offering to your customers?
  • Do you currently offer your customers SIP trunking services on a monthly subscription model?
  • Are you interested in exploring a possible exit strategy for your business?
  • Would you like to bring your customers into a larger entity with more resources?
  • Are you tired of being the person/company who does everything and competing with the big boys, yet never being able to take time off for fear of what will happen to your customers when you’re away?

If you answered yes to some or all of the questions above Sangoma would like to hear from you.  We are looking for possible acquisitions of SIP Trunking and Hosted PBX providers and have completed a few of them the past couple of years.  We are looking for companies all over the globe, with recurring revenue that use Sangoma/FreePBX in your platform.

Please contact us by sending us an email to and someone from our team will reach back out to you and to explore the possible fit for us together.  This is a confidential email address, and any correspondence as well as follow up discussions, will be handled privately and with discretion.

Tony Lewis
Sangoma Technologies

1-Month Free Trial Now Available for Sangoma’s Cloud-based RMS

A 1-Month FREE Trial of Sangoma’s Remote Monitoring Service (RMS) is now available for you to try!

What is RMS you ask?

RMS is Sangoma’s NEW Cloud-based Remote Monitoring Service that provides PBX administrators with real-time statistics of their FreePBX and PBXact phone system infrastructure, reducing downtime occurrence, which saves you money. Features include:

Easy-to-read Threat Alerts

These alerts are summarized by severity, system name and triggers and allow users to expand panes for more granular details. Alerts can be quickly silenced from further email notifications and will self-close upon clearing of the condition.

RMS Graphs & PBX Analytics

Graphs are available for every FreePBX / PBXact system being monitored and display valuable information about active calls, CDR, extensions, SIP trunks, fraud stats and more.

Auto-generated Email Notifications

RMS will auto-generate email notifications upon triggered alerts and provide details to help you take action if necessary.

If you’re interested in giving RMS a try, log in to your FreePBX or PBXact Web GUI and click on RMS Management under the Admin tab. For step-by-step instructions, please visit:

You can also get your 1-Month FREE Trial from the Store inside your Portal Account.

Here we grow again! Sangoma Introduces the s400 to Its Family of IP Phones

Sangoma offers a full line of IP Phones ranging from entry level to enterprise, offering advanced features and tight integration with FreePBX and PBXact.

Today we’re excited to announce an addition to the family…the s400. The Sangoma s400 IP Phone sits in between our s300 & s500, and is perfect for the light user who still wants access to powerful phone applications.

These phone apps allow users to control complicated features directly from their Sangoma phone. There’s no need to remember feature codes. Applications include:

  • Call Parking
  • Follow Me
  • Do Not Disturb
  • Conference Rooms
  • Call Forwarding
  • Time Conditions
  • Presence
  • Queues
  • Queue Agents
  • Transfer to Voicemail
  • Visual Voicemail
  • Log In / Out
  • Call Flow
  • Contacts

Every phone in the s-series also features Zero Touch Provisioning via Sangoma’s Redirection Server. This means your phone will quickly locate your FreePBX or PBXact system, and easily get full configuration right out of the box. You won’t have to worry about installing anything or manually configuring hundreds of extensions.

The EndPoint Manager module is also enabled automatically inside your PBX system. This lets your users control global settings, program their phone keys, map extensions, upload images, download new firmware and much more.

On top of all that, the s400 features a built-in VPN client for increased security, 5-way conferencing and is EHS module / headset compatible.

Large quantities of the new s400 are expected to be available early March. For more information, talk to one of our Sangoma Sales Representatives or visit the Sangoma IP Phones Product Page.

Please also join us in our excitement on Tuesday, January 31st as we host 3 webinar sessions to launch the s400. Two sessions will be held in English and one in Spanish! Register now!

Roll Out the IVR Welcome Mat

You Wouldn’t Make Guests Wait on Your Doorstep – Would You?

Imagine that a friend invited you over to their house. You arrive and ring the bell — but instead of a warm greeting and an invitation to take off your shoes and come inside for a cup of tea and lovely conversation — you were left standing there, listening to a series of strange commands and forced to make a choice before you’ve ever granted access inside.

  • If you would like to come in out of the cold, say “May I come in”.
  • Once you have removed your shoes, say “shoes off”.
  • You’ve indicated you’d like a cup of tea.
    • Say “hot” for hot tea
    • Say “iced” for iced tea.
      • You’ve selected hot.
        • Say “Chai” for Chai
        • Say Grey” for Earl Grey
        • Say “Darjeeling” for Darjeeling…

It would be a little….strange, yes?

Unwelcoming, off-putting, and the opposite of graciousness.

Yet, this is what Interactive Voice Response (IVR) , or phone menu trees as they are commonly called, do every day.

The caller is faced with a gate which ominously crashes down in front of them. Then, in an almost Monty Python-style line of questioning (“What is the airspeed of an un-laden swallow?”), callers are expected to maneuver through untold levels of confusing (and sometimes contradictory) questions; only to be rewarded with personalized service at the end of it all… if they’re lucky.

How did IVRs get so unwelcoming?
In the desire to sort callers, which is the basic function and utility of an IVR, we’ve gotten to thinking of the IVR as almost like a test. It has become a maze which the caller must successfully navigate in order to get to the level of service they need.

Not very welcoming or hospitable!

The IVR is meant to “organize” callers and send them on to your staff who are best equipped to deal with the caller’s specific issue or problem. But it’s so much more than that. A good phone tree should establish what it will feel like to be a customer and will enlist the caller’s help in arriving at a solution together. The experience should leave the caller empowered, instead of frustrating them and making them feel like they’re being shuffled off to Robotland.

IVR is the virtual “front door”; the imaginary “lobby” of your company. Your guests should be treated like guests not intruders, or an interruption to your business.

I have been attempting to get clients to try a more accessible, open, and human way of greeting callers. No barking of instructions, no series of complicated roadblocks, and you’re never again allowed to make the caller feel like they’re standing on the porch; confused, cold, and unsure if they should stay or head back home.

So *greet* that caller enthusiastically; even give them that subtle virtual hug. Make them as comfortable as possible. And leave them with the feeling that the IVR is not a puzzle they have to solve or challenge they have to win; it’s a method for you to make them feel at ease…and served.

Questions to Get You Started
Improvement is never-ending (if you’re doing it right!), so where do you start making improvements to your IVR?

  1. Call your number and act like a customer. Then ask yourself:
    1. Does the greeting sound friendly and professional?
    2. Do you feel like you want to stay on the line?
    3. Is the menu you’re offering short and to the point?
    4. If you have multiple levels are they consistent in tone
    5. Do you have more than 3-4 options to choose from?
  2. Time how long it takes to work your way through your current choices. Can you delete or combine any of the choices?
  3. Who did the recording? If it was someone that works in the office and answers calls, it can create an awkward situation for the caller. When they finally get through to a live voice, and are not sure if it is still a recording!

Sangoma offers the option to purchase professional voice prompts in various packages, you can check out the selection in the Sangoma Portal

To learn more about IVR, you can check out the FreePBX Wiki here: IVR Module

Allison Smith – The Voice of Asterisk and Free PBX — is an internationally-recognized professional voice talent, and one of the top telephone voices working today. Allison has voiced platforms for Vonage, Bell Canada, Sprint, Cingular, Verizon, Qwest . Clients include Marriot Hotels, 3M, Pfizer, Toyota, Victoria’s Secret, Bank of America and EBay among many others.